##  [Flipping Stigma Launches Online Store](/community/news/2023/flipping-stigma-launches-online-store) 

   Posted November 20, 2023 

 

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Flipping Stigma Action Group launches a line of products online to support further research.



British Columbia’s Flipping Stigma Action Group, the creators behind the internationally renowned Flipping Stigma Toolkit, launched its online store in November 2023 with a brand-new line of products designed to challenge stereotypical thoughts and beliefs about “dementia.”

The printed hoodies and t-shirts celebrating life’s positives were co-designed by people with lived experience to inform and inspire others. The best part? All sales will go to funding research for improving the lives of people with dementia.

![Hoodie with Tookit logo](/sites/default/files/inline-images/unisex-premium-hoodie-white-front-64b9d8129a483.png)

### Support Dementia Research

Make a purchase at the online store or visit the Flipping Stigma on its Ear website.



[Store](https://secure.touchnet.net/C20435_ustores/web/store_cat.jsp?STOREID=49&CATID=196&SINGLESTORE=true)

[Website](https://www.flippingstigma.com/)